Internet marketing is a serious business that requires huge investment. Doing it right will save your company thousands or even millions of dollars and guarantee a good return. To do that you have to fully understand the ins and outs of online marketing. You have the option to just hire a professional internet marketing company, which is a good thing, but it won’t hurt to know some of the hidden facts. Continue reading
There are still small businesses that have yet to recognize the importance of a responsive website to a successful search engine optimization (SEO) strategy. Small business owners who engage in online marketing often make the mistake of entrusting it solely to the marketing or sales department, or any group of people within the company working for the same purpose. With more internet users nowadays, traditional marketing methods—even when done online—could cause your business to miss out on a lot of opportunities if you fail to build a website that can be used in all online platforms.
Considering that creating a website involves technical aspects may be a factor in small businesses’ hesitation to build a truly engaging one. An article in Entrepreneur.com cites three reasons why small businesses should have well-designed and well-built websites:
Arlington and Fort Worth internet marketing companies like VTG Business Group know the importance of customer relationship management (CRM). A good CRM system enables a company to monitor customer behavior (e.g. preferences, spending habits), client locations, and other demographic data. With the help of advanced and web-based CRM, it would become easy for businesses to understand and cater to most, if not all, of their customers’ needs.
Data provided by a CRM system allow an enterprise to boost sales and target new prospective clients, not to mention retaining their existing customer base. Thanks to CRM, you’ll have a clear picture on what is working and what is not. There’s no need for you to spend considerable amounts on customer-focused campaigns that are not backed by actual and accurate figures.
For businesses looking to test the waters of internet marketing, it’s important to know the ins and outs of things that work in the field. Not knowing, after all, significantly increases the risk of committing permanent—and deadly—mistakes.
Procrastinating – Procrastinating has long been a subject of light-hearted conversations. For internet marketing, though, there’s nothing light-hearted about it. A company that fails to focus on its online marketing efforts now is bound to face some costly setbacks later on, period. It’s no different from marketing firms resorting to less desirable tactics to meet a deadline, because details were given to them at the last minute. Continue reading
You might have been among those who have been dreamily staring at Alex from Target because of his innate charms and irresistible baby face. He, along with other overnight internet sensations ranging from men, women, and grumpy cats, is considered to be a meme, an idea shared from person to person within a certain culture. In his case, the idea being shared is a “hot person in unexpected places”.
Memes, however, are usually misused, and marketers typically steer clear of them. One reason is because of their informality, because memes are generally funny, and marketers could not find a perfect spot to inject humor into their marketing strategies. Continue reading
The VTG Business Group, a company specializing in internet marketing in Fort Worth, is offering a 10% discount on new web design projects for the entire month of November. In order to add a little more pop to your holiday website revamps we are also including a free professional whiteboard video.
Millennials (people born between 1980 and the mid-90s) are vastly reshaping the marketing landscape. They’re considered the world’s largest generation in business terms— about 74.3 million reside in the U.S. alone with $170 billion worth of purchasing power. Still, marketers need to know how this generation of people thinks in order to fully utilize every business perk it has to offer.
Diversity– Compared to other generations, millennials are considered the most diverse social group (only 55% of them are white), mixed with people of various races and ethnicities. This diversity allows marketers more freedom in choosing their methods. Continue reading
LinkedIn has become the network of choice for many businesses, making it a potentially valuable tool for your Fort Worth internet marketing needs. In the first quarter of 2014 alone, LinkedIn amassed over 277 million users, with around 40 percent checking in daily. Imagine being able to reach this well-targeted and extremely interactive audience.
In LinkedIn, content is king…
According to a Search Engine Watch article by contributor Amanda DiSilvestro, LinkedIn opened its publishing platform to all users last February, providing everyone the ability to “showcase content and improve their credibility.”
There are several ways to make the Internet an effective platform for marketing and advertising a business. The most popular and arguably most effective of them is search engine optimization. This is a technique that involves producing quality content and standardizing page formats to obtain a high ranking in search engine results pages. Continue reading