Internet marketing is a serious business that requires huge investment. Doing it right will save your company thousands or even millions of dollars and guarantee a good return. To do that you have to fully understand the ins and outs of online marketing. You have the option to just hire a professional internet marketing company, which is a good thing, but it won’t hurt to know some of the hidden facts. Continue reading
There are still small businesses that have yet to recognize the importance of a responsive website to a successful search engine optimization (SEO) strategy. Small business owners who engage in online marketing often make the mistake of entrusting it solely to the marketing or sales department, or any group of people within the company working for the same purpose. With more internet users nowadays, traditional marketing methods—even when done online—could cause your business to miss out on a lot of opportunities if you fail to build a website that can be used in all online platforms.
Considering that creating a website involves technical aspects may be a factor in small businesses’ hesitation to build a truly engaging one. An article in Entrepreneur.com cites three reasons why small businesses should have well-designed and well-built websites: