VTG Business Group


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Internet Marketing in Fort Worth: Why Small Businesses Need a Website


There are still small businesses that have yet to recognize the importance of a responsive website to a successful search engine optimization (SEO) strategy. Small business owners who engage in online marketing often make the mistake of entrusting it solely to the marketing or sales department, or any group of people within the company working for the same purpose. With more internet users nowadays, traditional marketing methods—even when done online—could cause your business to miss out on a lot of opportunities if you fail to build a website that can be used in all online platforms.

Considering that creating a website involves technical aspects may be a factor in small businesses’ hesitation to build a truly engaging one. An article in Entrepreneur.com cites three reasons why small businesses should have well-designed and well-built websites:
http://vtg-llc.com/internet-marketing-in-fort-worth-why-small-businesses-need-a-website/


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Internet Marketing in Fort Worth and Arlington Care for Customers


Arlington and Fort Worth internet marketing companies like VTG Business Group know the importance of customer relationship management (CRM). A good CRM system enables a company to monitor customer behavior (e.g. preferences, spending habits), client locations, and other demographic data. With the help of advanced and web-based CRM, it would become easy for businesses to understand and cater to most, if not all, of their customers’ needs.

Data provided by a CRM system allow an enterprise to boost sales and target new prospective clients, not to mention retaining their existing customer base. Thanks to CRM, you’ll have a clear picture on what is working and what is not. There’s no need for you to spend considerable amounts on customer-focused campaigns that are not backed by actual and accurate figures.
http://vtg-llc.com/internet-marketing-in-fort-worth-and-arlington-care-for-customers/


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Online Marketing Mistakes to Avoid at all Costs

For businesses looking to test the waters of internet marketing, it’s important to know the ins and outs of things that work in the field. Not knowing, after all, significantly increases the risk of committing permanent—and deadly—mistakes.

Procrastinating – Procrastinating has long been a subject of light-hearted conversations. For internet marketing, though, there’s nothing light-hearted about it. A company that fails to focus on its online marketing efforts now is bound to face some costly setbacks later on, period. It’s no different from marketing firms resorting to less desirable tactics to meet a deadline, because details were given to them at the last minute. Continue reading


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Online Marketing—Inspired by Memes

You might have been among those who have been dreamily staring at Alex from Target because of his innate charms and irresistible baby face. He, along with other overnight internet sensations ranging from men, women, and grumpy cats, is considered to be a meme, an idea shared from person to person within a certain culture. In his case, the idea being shared is a “hot person in unexpected places”.

Memes, however, are usually misused, and marketers typically steer clear of them. One reason is because of their informality, because memes are generally funny, and marketers could not find a perfect spot to inject humor into their marketing strategies. Continue reading


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Save 10% on Web Design with a Fort Worth Internet Marketing Company


The VTG Business Group, a company specializing in internet marketing in Fort Worth, is offering a 10% discount on new web design projects for the entire month of November. In order to add a little more pop to your holiday website revamps we are also including a free professional whiteboard video.
http://vtg-llc.com/save-10-on-web-design-with-a-fort-worth-internet-marketing-company/


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Facts about Millennials Every Marketer Should Know

Millennials (people born between 1980 and the mid­-90s) are vastly reshaping the marketing landscape. They’re considered the world’s largest generation in business terms— about 74.3 million reside in the U.S. alone with $170 billion worth of purchasing power. Still, marketers need to know how this generation of people thinks in order to fully utilize every business perk it has to offer.

Diversity– Compared to other generations, millennials are considered the most diverse social group (only 55% of them are white), mixed with people of various races and ethnicities. This diversity allows marketers more freedom in choosing their methods. Continue reading


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Popular Internet Marketing Tools

There are several ways to make the Internet an effective platform for marketing and advertising a business. The most popular and arguably most effective of them is search engine optimization. This is a technique that involves producing quality content and standardizing page formats to obtain a high ranking in search engine results pages. Continue reading