Millennials (people born between 1980 and the mid-90s) are vastly reshaping the marketing landscape. They’re considered the world’s largest generation in business terms— about 74.3 million reside in the U.S. alone with $170 billion worth of purchasing power. Still, marketers need to know how this generation of people thinks in order to fully utilize every business perk it has to offer.
Diversity– Compared to other generations, millennials are considered the most diverse social group (only 55% of them are white), mixed with people of various races and ethnicities. This diversity allows marketers more freedom in choosing their methods. Continue reading